Alum-Line:An American-made product line, organized the way buyers shop
Alum-Line has built all-aluminum trailers, truck beds, truck bodies, and boxes in Cresco, Iowa, since 1986, and sells them through more than 200 dealers nationwide. We designed and built a new website around the full catalog.
- Industry
- Aluminum trailers & truck bodies
- What we did
- Website design & development
- Live site
- alumline.com (opens in a new tab)
The approach
- Two ways into the catalog: by product category, or by the job the buyer needs done
- A page for each of 33 product types, from dump bodies and livestock trailers to fire and rescue bodies
- A searchable gallery of more than 5,000 builds, filterable by type and category
- Bold industrial type, with the brand’s red star marking each section label
Buyers can browse the whole Alum-Line range, find builds like the one they need, and request a quote from any page.
What we delivered
- Five product categories, 33 product types, and six shop-by-use collections
- A gallery of 5,273 builds, each labeled with the item number buyers can give the sales team
- Pages for warranty coverage and claims, specials, new products, reviews, careers, and dealer opportunities
Next case study
Start with a discovery call.
Tell us where the business is today and where you want it to go. We’ll review how our services could help you get there.
What happens next
Discovery & strategy
We learn your business first: your goals, your customers, and the competitors they compare you with.
Plan & presentation
We bring back a clear roadmap with recommendations, timelines, and expectations, so everyone agrees on the vision before work begins.
Execution
We do the work and see it through, whether it’s a one-time project or an ongoing partnership.