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Marketing strategy

Before we design or spend anything, we learn how your business wins work, who buys from you, and who you’re up against. Then we put the plan in writing: recommendations, timelines, and clear expectations.

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What the strategy covers

Printed market research, a hand-drawn positioning map, and an analytics chart laid out on a table
Discovery
Your goals, customers, and current marketing, reviewed together with you.
Market & audience analysis
Who your customers are, how they look for you, and what they compare you against.
Competitive review
Where competitors are strong, where they’re forgettable, and where you can stand out.
Brand and business alignment
A brand direction tied to the goals of the business, not just to taste.
Roadmap & presentation
Recommendations, priorities, timelines, and expectations, presented and agreed before work begins.
Measurement
Analytics and insight that show what’s working and steer what comes next.

Three steps, in this order, every time.

  1. Step 01

    Discovery & strategy

    We learn your business first: your goals, your customers, and the competitors they compare you with.

  2. Step 02

    Plan & presentation

    We bring back a clear roadmap with recommendations, timelines, and expectations, so everyone agrees on the vision before work begins.

  3. Step 03

    Execution

    We do the work and see it through, whether it’s a one-time project or an ongoing partnership.

Strategy behind the work

All case studies

“Jerry Kobza was able to “bring to life” and tell the story of how Fierce CEO’s is different than any other CEO Peer Groups via the new Fierce CEO’s landing page and videos. Jerry was very helpful in this process with his strategic thinking and creative ideas.”

Craig HettrichFounder, Fierce CEO’s

Questions about strategy

What happens on a discovery call?

We talk through your goals, your current marketing, and where you want the business to go. From there, we review how our services could align with that vision.

Does every project start with strategy?

Every engagement starts with discovery, even a single project. It’s how we make sure the work is pointed at real business goals instead of guesses.

Can the strategy lead into ongoing work?

Yes. Whether it’s a one-time project or an ongoing partnership, the plan carries straight into execution with the same team.

Related services

Start with a discovery call.

Tell us where the business is today and where you want it to go. We’ll review how our services could help you get there.

Schedule a discovery call916-955-2277