Protective coatings
DekGard
A protective coatings brand, built from the startup phase
Brand development
A brand that holds together everywhere it shows up: the website, the trucks, the packaging, the uniforms, and the ads. We design new identities from scratch and refine the ones that have already earned recognition.
From positioning to the vehicle wrap
- Brand positioning
- A clear story about who you are, who you serve, and why customers should pick you.
- Logo design
- A memorable mark built to work at every size, from a browser tab to the side of a truck.
- Brand guidelines
- Rules for logo use, color, and typography, so every future piece stays consistent.
- Icon design
- Custom icons that turn core ideas into quick, recognizable visual cues.
- Visual identity packages
- Colors, typography, and graphic elements applied across every touchpoint.
- Illustration
- Original illustration that brings your brand story to life.
- Vehicle wrap concepts
- Wrap designs that make your fleet recognizable on every job and every drive.
One brand built from scratch, one refined
All case studies
“The team at TRSTY always exceeds my expectations. From logo design, brand development or apparel and vehicle wrap concepts, everything is perfect. Our websites and project videos that TRSTY has created have been recognized by our clients and partners for their great look and professional feel.”
Questions about brand development
Can you refresh our existing logo instead of replacing it?
Yes. For American Eagle Roofing we refined the existing logo and built a full style guide around it, covering colors, fonts, and core visual elements, instead of starting over.
What’s included in brand guidelines?
Logo usage and variations, the color palette, typography, and the core visual elements that make the brand recognizable. The goal is that anyone, from an employee to a print shop, can apply the brand correctly.
Do you apply the brand beyond the logo?
Yes. We carry it into websites, print, packaging, apparel, and vehicle wraps, so you don’t have to brief a new vendor for every piece.
Related services
- Website design & developmentCustom design, development, and copywriting on Webflow, Shopify, or a fully custom build.
- Packaging & print designPackaging, sell sheets, brochures, business cards, and retail displays.
- Apparel design & productionBranded apparel and promotional merchandise, designed and produced.
Start with a discovery call.
Tell us where the business is today and where you want it to go. We’ll review how our services could help you get there.
What happens next
Discovery & strategy
We learn your business first: your goals, your customers, and the competitors they compare you with.
Plan & presentation
We bring back a clear roadmap with recommendations, timelines, and expectations, so everyone agrees on the vision before work begins.
Execution
We do the work and see it through, whether it’s a one-time project or an ongoing partnership.