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DekGard:A protective coatings brand, built from the startup phase

Stained wood deck on a log cabin overlooking a forest

DekGard makes protective coatings, including a fire-retardant additive for wood stains. We’ve worked with the company since its startup phase, building the brand from the ground up: logo, fonts, website, and print.

Industry
Protective coatings
What we did
  • Brand identity
  • Logo & guidelines
  • Website design & development
  • Sell sheets & print
  • Product advertising

The approach

  • Industrial aesthetics aligned with the brand
  • High-contrast color for visual impact
  • Bold typography that signals authority in the category
  • Sleek, intuitive interface elements

The website communicates quality and innovation in protective coatings while staying informative and easy to navigate.

  • DekGard FRT logo guidelines showing color and background variations
  • DekGard FRT product ad with bottles on a cabin deck
  • DekGard sell sheet lying on a stained deck
  • DekGard FRT flyer for its fire-retardant additive for stain

The results

  • Stronger brand credibility through a polished, professional presence
  • More engagement with product showcases
  • Easier navigation through a streamlined structure

“TRSTY Media was instrumental in launching DekGard, building our brand from the ground up with a standout website, logo, fonts, and print materials that perfectly captured our vision. They’ve been with us since the startup phase, and their ongoing support continues to fuel our growth with creativity and expertise we can count on.”

Anthony GalloOwner, DekGard

Start with a discovery call.

Tell us where the business is today and where you want it to go. We’ll review how our services could help you get there.

What happens next

  1. Discovery & strategy

    We learn your business first: your goals, your customers, and the competitors they compare you with.

  2. Plan & presentation

    We bring back a clear roadmap with recommendations, timelines, and expectations, so everyone agrees on the vision before work begins.

  3. Execution

    We do the work and see it through, whether it’s a one-time project or an ongoing partnership.